22 Real Estate Skills That Make All the Difference

Why My Clients Win: 22 Real Estate Skills That Make All the Difference

April 22, 20252 min read

22 Real Estate Skills That Make All the Difference

When it comes to buying or selling real estate, most people know they need an agent—but what they may not realize is that every agent brings a completely different skillset, experience level, and strategy to the table.

And that difference? It can make or break your experience—and your results.

Real estate isn’t just about unlocking doors and handing over keys. It’s about navigating complex contracts, marketing a property strategically, managing people and timelines, negotiating under pressure, and avoiding the landmines that most buyers and sellers don’t even know exist.

That’s why I created a new series: "22 Real Estate Skills That Make All the Difference." These are the real, practical skills I use every single day to give my clients the advantage—skills that are developed through years of experience, specialized training, and a deep understanding of how to protect your goals, your investment, and your peace of mind.

For example:

  • I’m a certified negotiation expert (RENE)—which means I know how to secure the best possible terms for you, even in a challenging market.

  • I know contracts inside and out and how to spot red flags before they become real problems.

  • I stay ahead of title issues, deadlines, pricing strategies, and marketing that speaks directly to the buyer you’re trying to reach.

  • I don’t just sell homes—I position them to sell in any market, with precision and purpose.

And that’s just the beginning.

This series breaks each of these 22 skills down into easy-to-follow daily posts on social media. If you're buying, selling, or even just thinking about real estate in the future, following along could give you the clarity and confidence you need to make smart, informed choices—and to choose the right agent for you.

Follow the series daily on social media or click here to visit this "Seller" page to see the full list and read more about how each of these skills can benefit you directly.


Why This Matters When Choosing an Agent

You wouldn’t hire just anyone to manage your investments, your health, or your legal matters—and real estate is no different. When you choose an agent, you’re choosing a strategist, a negotiator, a protector of your best interest, and someone you’ll trust with one of the largest financial decisions of your life.

So the question isn’t "Do I need an agent?"
The question is
"Do I have the right one?"


Want to get to know me a little better before making that call?
Let’s grab a coffee—on me. No pressure, just a chance to connect, talk about your long-term goals, and see if I’m the right fit to help you get there.

Schedule a time to chat or shoot me a message. I’d love to hear your story.

Jenny CarlsonEakin GroupTexas Big RealtyTexas Big LivingTexas AgentEast Texas Real EstateExpertise MattersReal Estate AgentTipsTips and SkillsetSkillset
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Jenny Carlson, C2EX, GRI, REALTOR, RENE, SFR

Jenny Carlson is a Texas State Realtor® who works closely with clients seeking residential property, land, or those embracing the Texas homesteading lifestyle. She provides proactive guidance to help clients achieve their long-term real estate goals--whether planning to buy or sell today or five to ten years down the road. Jenny is a trusted partner on the journey. Her commitment to education and professionalism has earned her: Realtor® (Member of the National Association of Realtors) GRI (Graduate of Realtor Institute) RENE (Real Estate Negotiation Expert) SFR (Short Sale and Foreclosure Resource) Jenny's background in psychology, experience as a small business consultant, and 20 years as a real estate transaction coordinator have equipped her with extensive knowledge. Having mentored agents and assisted with hundreds of transactions each year, she brings seasoned expertise to the unique situations that arise in every purchase or sale. In addition to real estate, Jenny is the author of Embrace the Journey: Goal Setting Your Way, a book that inspires growth and forward motion through practical steps and reflection. Learn more about her book and resources at www.embrace-the-journey.org . With steadfast dedication to values, diligence, and strong ethics, Jenny employs her skills to represent clients' interests and help them achieve their dreams. Whether you're seeking a home, ranch, land, or beginning a homesteading journey, Jenny can help turn your vision into reality. A proud Texas native, Jenny values the sense of community that Texans share--helping each other through challenges and celebrating successes together. When not serving clients, she enjoys painting, writing, furthering her education, and working on book projects. Her favorite place to be is with family, her herd of goats, horses, and pets, enjoying the Texas landscape. With friends and connections statewide, Jenny can assist with a wide range of real estate needs, connecting clients with the right professionals as needed. As part of her values in action, 10% of all net commissions are donated to charities, including Exodus Ministries, which supports formerly incarcerated mothers and their children by providing housing, resources, and Christ-centered spiritual support. Let Jenny's knowledge, skill, and dedication guide you through your next sale or purchase!

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